About Us


Nicholas E. Potts FDSc, MBIE, DipFD, MBIFD

Nick Potts was born in Warwick, and came with his family to Norwich in 1963, when his father was appointed a Lay-clerk at Norwich Cathedral.
He attended Norwich School and was a member of the cathedral choir.
Upon leaving school, he was apprenticed to Busseys as a motor vehicle technician.
He moved onto the funeral profession in 1980 and quickly earned the National Association of Funeral Directors' Diploma and the British Institute of Embalmers' qualification. He managed George Bush Funeral Home for four years, and with his wife Carole, opened their own funeral business in 1994.
They have three children, of whom they are very proud; Benedict, a motor vehicle re-finishing technician, Charlotte, a professional dancer and Natalie, who is working with them in the funeral business.
Nick gained a Foundation Degree in Mortuary Science at Chester University in 2009, the first funeral director in Norfolk to obtain a dedicated industry-related degree, and is currently working at the university toward a BSc (Hons) in the same subject.
Nicholas is also an experienced funeral celebrant and will put togther a secular or semi-religious ceremony with readings, tributes and music to suit each occasion.
His interests are medieval history, engineering and the arts.

Carole A. Potts (nee Cleaver)

Carole was born into an R.A.F. family in 1961 where she travelled with her parents and siblings until settling in Swaffham in 1972. She worked for many years for Berni Inns and then became a publican at The Kingston Mill in Kingston-Upon-Thames. Family bereavement brought her home to Norfolk where she met Nick.
She started a working partnership with Nick and since 2004 has been involved in the business full-time. Prior to that, Carole balanced motherhood and family life with becoming a qualified playgroup leader, and working part-time for an agency. She also taught dance at Catton Grove First and Middle Schools. Along with her daughters Charlotte and Natalie (and Natalie's husband Jason), Carole co-organised Catton Grove Dance and Stage Work Shop based at Oak Grove Chapel for 10 years. At present, she is taking the NAFD foundation course leading to her diploma in funeral directing.
Carole manages the day-to-day running of the office, and ensures all preparations run smoothly, both before and during the funeral service, as well as looking after the mourners until the funeral cortege arrives.

Natalie Smith SMBIE

Natalie, her husband Jason and their son Archie, have always lived in Norwich and all went to local schools. Archie attends Mousehold First School.
Natalie studied at Great Yarmouth College for 2 years where she achieved a diploma in performing arts. Family life kept her at home for a while and, happily for us, she made the decision to join the family funeral business.
Natalie has been attending Mortuary College in Colchester, whilst bringing up her young family and working part-time. We both look forward to her taking her final exams and in time, she will take a front of house position.
Natalie is presently on maternity leave.

John A. V. Crisp DipFD MBIFD


We are very proud to be associated with Mr. John Crisp DipFD MBIFD, who has directed funerals in South Norfolk for many years, probably best known for his work in the Harleston area with Blackburn's, in Norwich with George Scarlett and latterly under his own banner.
John Crisp was born in Ditchingham. He left Bungay Secondary Modern School in 1946, and started work as an apprentice carpenter in Bungay, where he worked for 17 years, excluding 2 years National Service in the army, where he served in the Suez Zone.
In 1963 he started work with R G Carter Ltd at Harleston as a contracts manager and funeral director; during this time he was Chairman of The Institute of Building Site Management and a Licenciate of The Institute of Building.
In 1970 he moved to George Scarlett Ltd in Norwich, which at that time was part of the Carter group of companies, staying there until 1984; thereafter he worked for himself as a funeral director.
John gained The National Association of Funeral Directors diploma in 1966, and was admitted to membership of The British Institute of Funeral Directors in 1984. He was three times Chairman of The Norfolk and Norwich Association of Funeral Directors and Secretary for 9 years.
John served on Loddon District Council in the late 1950s and on Ditchingham Parish Council and Parochial Church Council for 30 years.
John sang in the choir at St Marys and All Hallows for over 40 years.
John is happy to undertake funeral arrangements for old friends and new clients. He can be contacted through us or on 01508 492023.